Hmm…I’ll Have To Try That

The Acura used by the character Tony Stark at the end of The Avengers.

The Acura used by the character Tony Stark at the end of The Avengers.

Product placement is a huge factor in television and movies alike. Some products can be very noticeable while others sit in the background of a scene. Product placement is designed to get the target audience to go buy the product or try the product.

For example, in the hit television show on CBS, The Big Bang Theory has product placement everywhere from in different scenes to the lines spoken by the characters. One example would be in the cafeteria scenes. The table is filled with Fiji and SmartWater bottles, Pepsi’s and Vitamin Waters. Sometimes the viewer is not always privy to the label to see the actual name or sometimes, the name could be slightly altered to avoid legal repercussions. However, the audience is still able to recognize the Fiji water bottle because of it’s unique shape even if they can’t see the label on the bottle or the name on the bottle as been altered to avoid using the real name.

Another product placement would be heavily featured in the movie Avengers. We see the character Tony Stark get into an Acura convertible at the end of the movie. You can see more about the role Acura played in the movie here. This is an excellent example of product placement because the shot is focused on the Acura symbol the most everyone can recognize and identify with. This is an example of a more obvious product placement because of the focus of the camera and the length of time the shot is held focusing on the Acura symbol.

Product placement is a huge part of television shows and movies. It is what helps make the project money by having sponsors as well as giving the project props to work with. The goal of product placement is to get the viewer wanting to try or go buy the product. Sometimes it works and sometimes it doesn’t. But the fact of the matter still remains that the product is in the viewer’s subconscious. Hmmm…maybe I’ll go test drive an Acura tomorrow.


About alicianicole15

I am a Communication major at Trinity University in San Antonio, TX. I love my family and all my friends I left behind at Baylor University. I am currently a sports intern at the NBC affiliate in San Antonio and love interning in the sports department. I hope to be able to be an anchor for a local broadcast station.
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