Ice, Ice, Baby!

Memes are typically thought of in the realm of the internet and media world; however, memes can take many forms. According to Susan Blackmore,”Everything that is passed from person to person in this way is a meme. This includes all the words in your vocabulary, the stories you know, the skills and habits you have picked up from others and the games you like to play” (7). One form that is familiar to many adolescents,especially in college, are drinking games. A specific drinking game that has taken rise in the past decade, and even made an appearance on CNN (Check it out)! “Icing” or “getting iced”, involves hiding a bottle of “Smirnoff ice” in an elaborate and creative way, so that when a person stumbles upon such bottle they must get down on one knee and chug the bottle. However, the person may “ice block” the attacker if he/she has a Smirnoff Ice with him/her

The meme has been replicated and carried out throughout campuses and even work places. The inventors of “icing” are supposedly fraternity brothers from Southern Carolina, and have spread the meme through word of mouth. This meme is not only spread through the realm of ideas, but mostly through the behavioral component. College age students and young professionals find it humorous to trick a person into chugging a Smirnoff Ice.

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Icing people can happen at any time and the attackers have become more and more clever with their hiding places.

The meme has been replicated and carried out throughout campuses and even work places. The inventors of “icing” are supposedly fraternity brothers from Southern Carolina, and have spread the meme through word of mouth. This meme is not only spread through the realm of ideas, but mostly through the behavioral component. College age students and young professionals find it humorous to trick a person into chugging a Smirnoff Ice.

The act of getting on one knee is demeaning and the person doing the “icing” feels accomplished. Different drinking game memes have transcended through out the centuries and have evolved into many elaborate games. The icing game seems to be unique in the aspect of time. The attacker can attack at any point of time and force a person to drink. This allows for rapid replication because it can be done at any point in time and because the attacker receives a feeling of accomplishment along with the “punishment”.

This icing can be considered apart of the memeplex of binge drinking in college age students. Many students and young professionals employ drinking games in order to drink more. There are many drinking games that have evolved over time, such as beer pong. This “icing” has evolved because of the larger genre of drinking games that society has adapted.

Meme theory helps us understand how cultural patterns replicate and evolve. People argue that memes are very scientifically similar to genes; However, I cannot grasp the concept of such a subjective term in such an objective realm, such as science. There is no physical proof and thus, memes cannot be considered related to memes.

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