We’ve all seen the commercials. The Free Credit Report songs stay stuck in your head for hours on end. They have been so popular that nine of them have been made. Another example of a catchy song in a commercial is the one made for Education Connection. This one, too, had a second one made.
Songs employed in commercials have long been a technique used by big companies. Sites like YouTube and Facebook have helped to popularize the songs. Before this, I’m not really sure how companies were able to tell if there commercials were getting positive or not.
Similar to jingles, these songs are the perfect way to get your product’s name out there. Even if you don’t care for the product being advertised, the repetitive nature in which they’re played instills in your brain. According to Smart Money, Experian, the company that owns FreeCreditReport.com, spent $70.7 million in 2007 and $19 million in just the third quarter of 2008, an increase of 28 percent – in commercials. That’s a significant increase just for the advertising. It’s well worth it though, obviously.
I think this manipalitive technique is always effective. The amount of money the company spends on the commercial is worth it. I don’t think there is anything the audience can do about this technique. It is too hard to escape your unconscious mind.