“That movie looks HILARIOUS!”

Time and time again, I buy into movie trailers. Clips of excitement and hilarity, of drama and intrigue, tempt me into a viewing. Time and time again, I am disappointed by second-rate movies with just enough high-caliber scenes to create a decent promo.

Producers are brilliant at manipulating their consumers. Advertising for various films consists of creating movie posters, trailers, and sometimes internet ads. Each and every one of these mediums is susceptible to distracting the viewer from the true colors of the film as a whole. A “popular” (albeit deceptive) strategy is one that many movie-goers complain about: “They showed all the funny parts in the trailer!”

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Ben Stiller, Vince Vaughn, and Jonah Hill starred in this summer’s blockbuster “The Watch”

Although many people complain about it, it is still an effective advertising technique, for as long as people such as myself buy into it. Most recently, a movie that comes to mind is “The Watch.” This comedy is centered around a neighborhood watch who end up discovering an alien who has crashed on Earth. “The Watch” had a super-star cast, including Ben Stiller, Vince Vaughn, and Jonah Hill, three comedy greats, yet it failed to deliver past the laugh-filled trailer.

Such advertising is difficult to avoid, as the consumer has no way to determine if the film will live up to the expectations set by the trailer. However, with websites such as Rotten Tomatoes delivering decent critic reviews, it is easier to determine what’s worth seeing. The best thing to do, though, is to keep seeing movies by Judd Apatow, because he never fails to deliver. Maybe that’s just my opinion though.

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